Allie Welch
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The Renegade Project

The Renegade Project

THE DETAILS–
Branding
Research Campaign

PROFESSOR–
Jeremy Shellhorn

AWARDS–
DSCV National Student Show, 2016

 

 

THE STORY–
In today’s society people are communicating on many platforms, but what are we really saying? There’s a growing passion to make positive changes in the world and a desire to talk about things that matter, and The Renegade Project is making it happen. We’re an excursion company that feeds off of any spark that sets your soul on fire. The project brings small groups of young adults together to scale a mountain, bike down a coast, or anywhere out of their comfort zone looking for that spark and an adventure along the way.

THE CONCEPT–
The type and iconography throughout the project was inspired by secret societies to evoke intrigue and collages and texture were mixed in to add authenticity.

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To read the whole brand story click here.