Allie Welch
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Freely

Branding

Freely

THE DETAILS–
Branding
Logotype

PROFESSORS–
Andres Hogan
Andrea Herstowski

AWARDS–
DSVC National Student Show, 2016

 

 

THE STORY–
Freely wasn’t just designed with an object, but with a lifestyle in mind. Freely was designed for the surfer, the beach bum, the risk taker and the wave rider. To represent not just a brand, but a way of life. It was designed with the attitude of every surfer in mind to live, breathe, and surf freely.

THE CONCEPT–
Inspired by the classic design of the surfboard, Freely was designed with a purpose. A clean logotype that can be easily read in the water or through bits of sand. The textures were created by manipulating photos of the ocean and experimenting outside of the computer with everything from pencil to paint to water until the surf feel was just right.

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