DSVC National Student Show, 2016
Freely wasn’t just designed with an object, but with a lifestyle in mind. Freely was designed for the surfer, the beach bum, the risk taker and the wave rider. To represent not just a brand, but a way of life. It was designed with the attitude of every surfer in mind to live, breathe, and surf freely.
Inspired by the classic design of the surfboard, Freely was designed with a purpose. A clean logotype that can be easily read in the water or through bits of sand. The textures were created by manipulating photos of the ocean and experimenting outside of the computer with everything from pencil to paint to water until the surf feel was just right.