Chop & Salt
Best Concept at DSVC National Student Show, 2016
Chop & Salt is a farm-to-table butcher shop that was designed with the idea that the packaging of the meat can elevate your butcher experience. Made for the young adult male who doesn’t want to fumble around with difficult recipes after work, he wants to make a delicious decision at the shop and leave with a meat and marinade.
Our branding was inspired by university pride because we knew you’d root for these 100% recyclable packages. We wanted to evoke that hometown pride you have in your local butcher shop that focuses on the farm to table experience. We derived our logo and type from the old school pennant flag and used textures to make our bold icons and type feel warm and trustworthy.