Allie Welch
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Brekkie House

Brekkie House

THE DETAILS–
Branding

PROFESSOR–
Andrea Herstowski

AWARDS–
DSVC National Student Show, 2016

 

THE STORY–
Brekkie House is a brand solution to a problem: breakfast food is the best but mornings aren’t. The brand was inspired by people who hate mornings. You can find our food truck parked in various locations all over Denver, Colorado. So go ahead and press snooze, we don’t open until 10 AM.

THE CONCEPT–
Our color scheme only uses black and white with a pop of coral to replicate the boldness of your morning alarm clock. The menu wakes you up by presenting coffee on the left and ends with a celebration spirit on the right. Our rooster mascot hints at the old school idea of waking up to a rooster, but was created with hand illustrated textures and cut paper to replicate the whimsical spirit of a food truck.

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